Social Media & The Attention Economy

What is the “Attention Economy” you ask.  Great question… scary answer!

Some of the world’s most recognized technology brands, like Facebook, Instagram, Snapchat, and Twitter are in a race for our attention.  They no longer have a choice.  These “solutions” are backed by business models that rely on money from advertisers that, quite literally, pay for our attention.  And, since we only have so much time in a day to engage in social media, these tech titans must continually design and deploy increasingly addictive techniques to keep us “hooked” and glued to their app!

As adults, we must learn to treat this phenomenon as we would any addiction.  A little knowledge, recognition that the threat exists, reasonable goals, and “all things in moderation” and we will probably be OK.  But, what does the Attention Economy mean to our children?

Unfortunately, this problem is one that affects both adults and adolescents.  And, the younger (and less mature) among us have little chance of dealing with this problem on their own.  Social Media has conditioned a generation of children to view “Likes”, “Streaks”, and “Shares” as a measure of their self-worth.  This has been so successful that it is now commonly believed that children are less capable of forming real friendships (see TED Harvard Happiness Study), and engaging with those friends in healthy, face-to-face conversations and activities.

To be direct, the Attention Economy is negatively impacting the health of our children… both in the present and well into their futures.

What Can We Do?  Family is the Key!

First, we must all agree that we cannot count on the large technology companies to be part of the solution.

Second, we must all educate ourselves.  Groups like Center for Humane Technology, Siempo, and #UseTech4Good are great places to start.

Third, connect “digitally” with your children.  As counterproductive as this may sound, we have to be engaged with our children where the problem exists.  We recommend you start with FamPlan.

Fourth, go to extremes to create opportunities for Relationships & Experiences.

And finally, share everything you learn with your children.  They will benefit from your efforts more than you can imagine!

This is Part 1 of a 5 Part Series on Kids & Social Media


MyFamilyPlan Named to Startup Grind’s 2018 Global Startup Exhibition

HOUSTON, TX – February 8, 2018 – MyFamilyPlan has been selected to Startup Grind’s 2018 Class of Exhibiting Startups!  Chosen from over 7,000 applicant companies, The Startup Exhibition ultimately recognizes 130 companies handpicked from 115 countries and 400 cities around the world.

MyFamilyPlan CEO and Chief Dad, Will Jackson understands the importance of being included in this elite group of global startups.  “When we attended Startup Grind’s Global Conference in 2017, we became immediately aware that earning a place among the 2018 Exhibitors was a key goal to our growth and company development.  We could not be more proud or more excited to be considered one of the top startups in the world by Startup Grind!”

“Of the 7,000 plus startups that were considered, 130 were selected representing the Startup Grind community across 115 countries. These startups have great teams, traction, technology and massive markets,” says Andersen. “Our biggest goal is for each startup to go back home with a new and improved game plan that would not have happened without the exposure of the exhibition and the mentors/resources that were gained through our network.”

“Being selected to Startup Grind’s elite group of Exhibitors is an incredible accomplishment for us”, states MyFamilyPlan’s Head Coach and Chief Creative Officer, Lance Botkin.  “FamPlan is really taking off with families who are looking for ways to reverse the trend of ‘less-connected’ children.  We look forward to sharing our unique and valuable message with the entire Startup Grind community.”

About MyFamilyPlan

MyFamilyPlan’s flagship solution, FamPlanTM is the world’s most innovative Family Communication Platform.  Our comprehensive, private platform allows each family member to effectively share information and ideas to better champion one another and the family as a whole.  It is our steadfast belief that better communication will lead to deeper family connections, more positive shared experiences, and ultimately healthier and happier families.  Learn more at